CabinAir: Revolutionizing automotive air quality
In 2014, Volvo Cars decided to install Blueair’s best-in-class air purifiers in its stand at the Beijing Auto Show so their visitors could enjoy their visit even more. These air purifiers use a pioneering, two-stage technology that combines particle charging technology with mechanical filtration. The technology is exceptionally effective against even the ultra-fine particles that are most damaging to health.
Sharing an interest in the health and well-being of their customers, it was natural for Blueair and Volvo to start wondering whether Blueair’s technology could also be used to improve the air in Volvo’s cars. After all, Blueair’s vision is to bring clean air to everyone, everywhere. And Volvo Cars have long been known for a focus on the safety and well-being of drivers and passengers.

Obvious need, promising results
Given that the air in cars is typically many times more polluted than the air outside, and given that people are spending more and more time in their cars, the need was obvious. And growing. So, Volvo asked Blueair to work on the idea.
Initial results were so promising that in 2016, Blueair founded CabinAir as a start-up company solely dedicated to healthy air for the ride. And Volvo Cars would be the first customer. “It was fantastic that Volvo took the risk – and opportunity,” comments CabinAir CEO & Co-Founder Daniel Hagström.

10 times more effective than standard filters
CabinAir’s unique competence, combined with Blueair’s long experience in the air purification industry and proven technology, translated into a best-in-class solution for the automotive industry. Our fully integrated air purification system removes up to five times more harmful PM₂.₅ and ultrafine particles as a best-in-class air filter and up to 10 times more than a standard filter.
And, while traditional systems need to recirculate the air in the car in order to reach acceptable low levels of particulates, our system achieves these levels in a single pass – without using recirculation mode. This has two main benefits.
• The constant flow of fresh air flushes out common in-vehicle particles, as well as gases and chemicals such as formaldehyde, VOCs and odors.
• When air in traditional air purification systems is recirculated, the CO₂ and airborne virus levels in the car gradually increase, making car occupants drowsy and increasing the risks of accidents and illness.
With CabinAir’s technology, drivers and passengers can always breathe clean and fresh air – we bring you healthy air for the ride.

Tough manufacturing standards
To be a supplier to Volvo and other vehicle manufacturers, it was necessary to meet the auto industry’s requirements for a so-called Tier 1 supplier. These suppliers are trusted to deliver products directly to a vehicle manufacturer. The requirements fo becoming a Tier 1 supplier are stringent, comprehensive and very difficult to meet, especially for a new, unknown company, which CabinAir was at the time.
“We had to start from scratch, but starting from day one, we were fully committed to meeting the tough requirements”, recalls Daniel Hagström, CabinAir CEO and Co-founder. “Then we built, step by step, a small but extremely focused team of engineers, product developers, manufacturing and supply-chain logistics.”

“The role of a Tier 1 supplier to the auto industry is a difficult one,” adds CEO Hagström. “But we did it. And we did it for one of the top, premium vehicle manufacturers. That’s an indication that we are doing things right, both from a corporate and from a technology perspective. We’re super-proud of that.”
Volume manufacturing in Shenzhen, China, began in March 2019. In June that year, the Chinese automotive market was the first market in the world to experience Volvo Cars Advanced Air Cleaner (AAC) developed by CabinAir, as part of its well-known CLEANZONE® system.

CabinAir becomes independent
Even if the core purification technology is the same in both Blueair’s and CabinAir’s products, the customers are different. There’s little overlap on timelines, marketing, relationships with customers, corporate cultures, product design, certifications, and so on.
So, Blueair and its owner, Unilever, decided to make CabinAir into a completely independent company in January 2019. CabinAir still operates under the Blueair brand through a trademark agreement, and the two companies still work very closely together to bring the best air purification solutions to the market for homes, offices and the transportation industry.

The ride has only started
After developing a system that can be factory-installed in new vehicles, we took a further step and developed an air purification system that car workshops will be able to install in existing vehicles. “While working directly with an OEM allows us to further optimize performance by integrating our technology into the whole design of a car’s HVAC system, we don’t want to deny owners of the hundreds of millions of cars already on the road access to much healthier air than they are getting right now. That’s why our aftermarket solution, the Nordzone™ System, has been launched,” says Hagström.
This system is based on the same technology we currently deliver to Volvo and is also highly effective. The particle charging device in the Nordzone™ System uses the space directly ahead of the filter to charge particles in the air. This stops up to 10 times more harmful PM₂.₅ and ultra-fine particles from getting into the cabin, compared to standard filters. Like our OEM solution, the Nordzone™ System also prevents CO₂ and airborne virus build-up and flushes out in-cabin VOCs and odors.

“The Nordzone™ System comes in the same sizes as standard filters, so the workshop can simply replace the current filter with our solution and add a connection to the fuse box. This immediately makes the purification level up to ten times better than before – without recirculation,” says Hagström.
We are constantly experiencing the joy of innovation as we challenge conventional thinking and we are dedicated to delivering solutions that contribute to the health and well-being of drivers and passengers everywhere. Based in Stockholm we are now an international fast expanding team of passionate and committed employees with factory and R&D in Shenzhen and sales offices in Shanghai and Los Angeles.
We bring you healthy air for the ride. And the journey has only begun!
* After 30 min in 3m³ test chamber, airflow rate of 300 m³/h, test procedure according to GB 21551.3-2010 by Guangzhou Institute of Microbiology
At CabinAir, our mission began with a simple yet powerful goal: Enhancing the comfort and well-being of drivers and passengers through cleaner air. It all started when Volvo Cars challenged us to match the air quality inside vehicles to the best home air purifiers on the market. This sparked the creation of an innovative company dedicated to transforming how the automotive industry tackles in-cabin air purification.
Founded in 2016 by Blueair, a Swedish company renowned for its high-performance home air purifiers, CabinAir quickly rose to become a Tier 1 supplier in the automotive industry.
In 2019, CabinAir became a separate legal entity, owned by its board of directors. Today, we are a global team of approximately 90 employees, headquartered in Stockholm, Sweden. We operate a sales office in Los Angeles and have extensive operations in China, including Sales, Marketing, and Management in Shanghai, with our factory, R&D, and engineering teams based in Shenzhen.
Our diverse, passionate team continuously pushes boundaries, challenges conventional thinking, and delivers solutions that redefine the driving experience.
Pioneering technology
Driven by our passion for innovation and customer well-being, and inspired by Volvo Cars' commitment to safety, we crafted a solution that surpasses industry standards.
Our patented technology ensures drivers and passengers breathe easy, effectively preventing not just dust, pollen, and allergens from entering the cabin, but also the most harmful ultrafine particles.
Expanding horizons
Our mission doesn’t stop with factory-installed solutions. Recognizing the need to bring clean air benefits to existing vehicles, we developed aftermarket solutions to improve air quality in millions of vehicles, furthering our commitment to healthier driving experiences.
Committed to a cleaner future
At CabinAir, we believe everyone deserves to breathe air as fresh and clean as a Nordic forest, no matter where the road leads.
Together with our partners and customers, we’re transforming in-cabin air quality, one vehicle at a time.


